The aim of this website is to give you a graphic impression of the projects I have undertaken since graduating from Central Saint Martins 36 years ago. But it needs a few words too.

1986–1989: Foundation Course and BA Graphic Design

Central Saint Martins, London.

1989–1992: Wolff Olins, International Brand Consultants

I worked on projects for several major clients, including BT and Thames Water.

1992–1994: Asia

I spent two years working in Asia, including six months in Hong Kong with Henry Steiner, creator of the HSBC brand.

1994–1996: 20/20 Strategic Retail Design Consultancy

I worked with a wide range of clients, including BHS and Lee Jeans, implementing graphics within retail spaces.

1996–2002: Design by White

I co-founded Design by White, specialising in art direction and production. Our clients included Whistles, M&S, Oasis, Warehouse, Matthew Williamson, Jade Jagger, Fat Face, White Stuff, T.M.Lewin and Monsoon.

2002–Present: Ritchie Design

Over the past 23 years, I have worked with the clients featured throughout this website. My work has included serving as Creative Director of Micro Scooters and maintaining long-term creative relationships with businesses as they develop and grow.

A to Z

I have worked in almost every area of the design industry: product development, art direction, logos, branding and corporate identity, brochures, packaging, retail signage, websites, email campaigns, books, magazines, photo shoots and social media. I love the diversity of challenges that my work brings.

Not everything can be taught at art school. Over the years, I have also gained extensive experience in the business of design. Projects often involve managing budgets, leading teams of designers and negotiating with third parties such as programmers, printers and suppliers.

Hand in Glove

I work very closely with my clients. I believe a project can only succeed through close collaboration. The first task is to establish exactly what the client needs and what message they want to convey to their audience.

Helping clients fulfil their vision and watching their businesses grow is both the motivation and the reward.

A Happy Ending

When I take on a project, I tackle every detail and see it through to the end—and then beyond. Even after the work has been signed off, the project remains alive in my mind. I continue looking for small ways to sharpen and improve it.

Design styles change, businesses shift focus and markets continually evolve. A designer must respond rapidly to changing conditions. I see this continuing care as one of my strengths.

Designer Explorer

I have worked with clients across a broad range of industries, including food, fashion, architecture, advertising, furniture, visual arts, skincare, executive search, music, photography, publishing, scooters and luxury lunch boxes. Each industry is a world of its own—and a new adventure for me.

Design Is the Window Display of Every Business

No two projects are ever the same, but my convictions remain constant. I believe good design retains its value over time and plays a key role in the success of a business.

By establishing a strong identity, good design captures and communicates the character of a business or product in ways that words alone cannot. Poor design can sink a business.

David & Goliath & Co.

When I established Design by White, my partner and I—figuratively and almost literally—worked our way up the High Street, collaborating with many of the great names in UK retail.

Big or small is neither here nor there. Some of the most rewarding projects for me have involved start-ups and small businesses.